Category Archives: Internet

Copywriting Tips for Real Estate Agents

For several times we have emphasized the importance of sharing good photographs in real estate announcements.

The images / video are the elements that capture and grab the attention of your potential client. But are they enough to sell?

The answer is simple: no. The accompanying text is that you will make the sale.

To describe the property is not enough a simple description of the characteristics of the property. Put yourself in your client’s shoes.

When reading information about a property, what do you need to know, in fact? That the house has “3 bedrooms, two bathrooms, an equipped kitchen and good accesses?” Does this get you to put it at the top of your preference list?

Identifying the characteristics of a property is important. But explaining the benefits each brings to the customer is an almost infallible technique.

So you can write more effective texts for real estate portals and social networks, we share some copywriting tips for real estate agents. Austin investment property must be credited for these useful tips.

1 – Know who you are writing to
Identifying the target audience for the type of property you are selling will help you choose the “tone of voice” and highlight certain aspects of the property.

If you are promoting a T3 in the suburbs, it is very likely that this property will be sought by families, or people who are thinking about starting a family. So, for example, instead of referring to “good access”, you can say that “the apartment is 5 or 10 minutes away from schools, leisure parks and supermarkets.” With this information you will show, to the possible client, that he / she you will not have to travel far to get where you need it. Those who have children will appreciate this piece of information.

2 – Choose words that translate actions
Filling your text with adjectives will not yield much results. People are already waiting for the real estate agent to say that the house is beautiful, remodeled and special. But tastes and perceptions are relative, so take advantage of the ad to encourage action, especially in the ad title.

Words like “discover” “remodel” or “visit”, make the visitor look at his title, and take action. In the middle of 25 ads, yours will be more likely to stand out.

3 – Does the property have a unique feature? Enjoy it
If the property you are promoting has a characteristic that differentiates you in the market, you must obviously take advantage of it. But if you do it in the conventional way, saying only that “the villa has a heated pool,” this aspect may even go unnoticed in the middle of the text.

But if you build a story around the feature, the likelihood of capturing the reader’s attention will be greater.

“Relaxing will be simpler and faster: after a long day of work, you can take a dip in YOUR heated swimming pool. No one will bother you, and you can start the season in the best way. Peaceful and renewed energy. ”

4 – Forget the clichés
“Newly renovated”, “very well-liked”, “unique opportunity” are phrases that constantly appear in the descriptions of the ads.

And whoever walks in the market looking for a home already begins to doubt the veracity of these qualifications. They are used so often that they no longer have the meaning they should have.

And if you have the bad luck of the “newly renovated” house not meeting your prospect’s expectations of a newly renovated home, you will miss a sale, and get a reputation as a liar.

If a car salesperson tells you that the car is a “one-time” opportunity to buy it before it “disappears”, your thinking will be “what kind of a serious problem does the car have or did it have?”

It is best to avoid clichés. Let the photos show if the property is renovated, or well estimated.

5 – Beware of grammar and misspellings
All your efforts can be laid to rest by writing a misspelled and grammatical text.

To avoid this, we advise you to always “always” pass the text by a spell checker. Here is the link to FLIP On-line – spelling and syntax corrector.

We hope these copywriting tips for real estate agents are useful. Writing effective ads is not something that is easily achieved, but if you take these techniques into account, you will see that the results will begin to appear.

Remember that good photographs AND good text will sell the property you want to promote faster.

The Over Reported Death of Blogging

Blogging – you can’t live with it and you can’t live without; especially if you’re running a business online these days.  There’s been a suggestion that blogging is dead and social media platforms are a better way to get your message across.  There’s some truth in this, but the idea that blogging itself is dead is a little premature.  Effective blogging for business requires a considerable commitment in terms of time and energy and if you’ve no natural inclinations towards writing you might be happy to get the coffin nails out and start hammering.  Before you do, consider the advantages of blogging and a bit of its history.

Self-promotion from the word UG

You’ll have heard that blogging is a new sort of thing.  Don’t be fooled, it’s not.  The name’s been changed – you can’t put something online without changing its name or putting a vowel in front of it.  However, the habit’s as old as the hills; well, nearly.  Blogging dates back to the Stone Age, with those “look at what I killed on my holidays” pictures in caves.  It stayed with us throughout history in one form or another, before finally going digital sometime in the last fifteen years.  The message has changed a bit, but it nearly always starts with “look at me”.  Blogging has been about self-promotion from the word go, or rather the word “ug”, and it still is.  For businesses, self-promotion is vital.

Headlining on Twitter

Twitter, Facebook, LinkedIn and just about any other social media platform you care to mention, are also about self-promotion.  In the case of Twitter, the only difference is that it’s self-promotion in a very short space.  This sort of promotion is no bad thing – the most important part of any bit of copy is usually the headline.  The headline should act a bit like a fishing hook but without the pain element.  Writing headlines is an art in itself and not an easy one to master.  In terms of combining Twitter and your blog, think of the former as the billboard outside the local newsagent and the latter as the paper you just rushed into buy after reading “David Cameron models Sam’s Lingerie”.

Fresh Content Anyone?

In the content/copywriting world you’ll hear the phrase content is King.  When it comes to websites this is as true as ever.  Content is important and it’s important to get the right content in the right place.  Unfortunately, you’re dealing with two types of audience.  Robots and real people; this is where structuring the content on your site is essential.  Robots like good quality, fresh content on a regular basis.  Focusing on producing this is important if you don’t want to find your site languishing in the dead zone of the search results (page two – page billion).  Yet balancing this with the needs of human readers is essential.  At least human and robot audiences like one thing, and that’s fresh content.  This is where your blog comes into its own.

Focused Content Management

Much of your content can be static but your blog will put life into the site, the sort of life that both types of audience are looking for.  Static content is not going to kill your site, as long as it’s in the right place.  Some parts of your homepage, large parts of your product pages and your check-out pages don’t need to be updated every thirty seconds.  There’s no harm in updating these regularly, but with a combined Twitter and Blogging campaign drawing visitors to your site you can do this on a less frequent basis.  Despite the occasional rumour about the demise of blogging, blog management is one key tool your website cannot afford to bury just yet.

How Traditional Direct Vent Gas Fireplaces Work

It won’t be long now before the temperatures start to dip and the transition from fall to winter begins. For homeowners, having efficient heating options is important, especially when it comes to comfort.

A direct vent fireplace could be the answer to heating your living room, family room, den, or lounge this winter.

First off, Traditional Gas Fireplaces look great in any room. They have the look of a wood fireplace without the mess that comes with burning wood, producing ashes and soot, but still add that nice homey touch.

But, how do they work as a heat source? Keep reading to learn more about how direct vent gas fireplaces work and how they can be a great option for you for both heat and home decor this winter.

How Do Direct Vent Fireplaces Work?

A direct vent fireplace will have either rigid or flexible venting that allows it to vent either through an existing wood burning chimney or through a wall to the outside.

The vents draw combustion air from outside. Cool air from the room where the fireplace is located is pulled in through the lower chamber. This air circulates around the firebox and is released back into the room as warm air by the fan. The heat from the central burner also enters the room directly at the face of the unit.

The terminal of the vent is mounted to the outside of the building, which connects the fireplace indoors. Venting occurs at the top or rear of the fireplace, allowing for versatility in installation depending on the model of fireplace and the design of the household.

Where are Direct Vent Fireplaces Usually Placed?

One of the best parts of traditional gas fireplaces is that they can be placed in essentially any room in a house. Many models of direct vent fireplaces are perfect for a living room, bedroom, basement or anywhere else in the house. No matter where you choose to place your fireplace, it is sure to become the focal point of the room.

Why You Should Choose a Direct Vent Fireplace?

As previously mentioned, traditional gas fireplaces are cleaner and easier to maintain than a wood burning fireplace that leaves behind ashes and soot. This makes it a more convenient option for homeowners who want to have a fireplace but don’t want the tedious task of cleaning it or preparing it. With gas fireplaces, just flip a switch and the fire can be started.

Direct vent fireplaces also help you save on the cost of energy bills. Using natural gas for your fireplace can save a good chunk of money on your energy bill by utilizing zone heating. This is because direct vent fireplaces are incredibly efficient, capable of heating 1,000 square feet at an affordable cost, easily better quality than what you would get from a wood fireplace.

For the best selection in traditional gas fireplaces, either direct vent or B-vent, check out Embers Living. With brands like Superior, Empire Boulevard, Napoleon and more in stock, they have direct vent fireplaces of all sizes and styles to fit your home and get you heating in style.

Embers Living is dedicated to providing great fireplaces to homeowners nationwide and educating their customers so they can enjoy everything about their fireplace for many, many years to come. They provide an educational and fully immersive shopping experience to ensure that customers stay informed.

Have any questions or concerns about what you are looking for in a fireplace? Contact Embers Living today and they will be happy to provide all of the answers you are looking for so that you can get the most value from your fireplace.

For more information about Portable Grill Gas and Direct Vent Gas Stove Please visit : EMBERS LIVING.

Facebook Has Removed Scraper Websites to Avoid Spam Permanently

Facebook has taken some great steps to avoid spam permanently. It is now targeting promotional post which contains a link back to low-quality ads which retract audiences back to the websites which contain copied content.

Facebook even added this announcement as a part of a pre-existing announcement.

Here is an excerpt of the statement which Facebook issued to its audience,

“Starting today, we’re rolling out an update so people see fewer posts that link out to low-quality sites that predominantly copy and republish content from other sites without providing unique value. We are adjusting our Publisher Guidelines accordingly.”

On further inquiry conducted by TechCrunch, they issued a statement:

“Today it exclusively told TechCrunch that it will show links less prominently in the News Feed if they have a combination of this new signal about content authenticity along with either clickbait headlines or landing pages overflowing with low-quality ads.”

Basically, Facebook is banning links which are redirecting traffic to websites known as the scraper sites or just scrapers.

Why are they call scrapers?

They are called scrapers because these websites are bots which help in scraping (copying) content from other relevant website platforms from around the web and then publish it on their own website.

The bots are capable of creating a heavy traffic on a website and that ultimately results in pushing behind Google’s own bot to adequately crawl the website so it can index it. It is one of the many reasons why most website platforms show 404 Page Not Found response code when you click on a link.

It happens because Google must have tried to crawl your website; but due to the number of scraper bots crawling the website, Google must have been unable to crawl the original content and hence, fail to show web pages. Research from various web design Toronto Company, social media firms, and technology news firms indicate that scraper websites can magnanimously cripple down the website performance and ultimately end up in dissolving the standard of the website to a great extent.

By curtailing down the access of such scraper websites to put a link on their platform, Facebook aims to minimize the rogue impact of these websites permanently from its servers. Since a large number of audience exists on Facebook; hence, Facebook is trying to minimize the amount of scraper traffic once and for all.

Why Mitigating Scraper Websites Is a Great Option?

If you are slowing down scraper traffics from reaching your website or platform, you are eventually minimizing the load time on your web server so it can operate on a normal load. If your website observes a heavy load, it can eventually result in preventing Google from indexing the website. Also, there is a high chance that excessive load fractures your server performance and your website suffer downtime.

It may come to you as a no surprise that Google is very strict about preventing scraper sites from ranking website links that have copied content on them. Sometimes, SEO specialists are capable to use a wide range of actual search phrases which ultimately results in making the website successfully rank. However, Google is good with preventions and hence, Google does identify which of the information is cloaked and which is the original content. The bots in Google are good at storing information from a website which they have previously crawled and are capable to identify redundant content when it comes to ranking.

If you want to reach out to a larger audience, there are several good ways of making your big breakthrough into the market. Here is an amazing infographic to give you a brief insight into How to Increase Social Media Engagement Boosting Tactics.

It is a normal understanding that Google Search Engine is tuned to deliver you results which directly relate to your query. There are two factors which involve how Google algorithm works in searching the user query; it studies the user-intent and then analyzes how the query is well expressed on web pages. Google then ranks websites based on these search queries accordingly.