To succeed in online sales, it is important to know the right e-commerce tips and attract a maximum of visitor’s buyers. Here are our top 10 marketing tips to boost your e-commerce project.
1 – Obtain your professional e-commerce license
The professional e-commerce license is obtained after training in digital marketing and e-commerce. It allows you to acquire the necessary knowledge to create and / or increase the online sales activity of a commercial site and to ensure its profitability through the implementation of various techniques of sales animation, development traffic, conquest and optimization. It is your driving license for your web project.
Having a professional e-commerce license will therefore offer you a big advantage in terms of e-commerce marketing and managing an online store. It will allow you to better control the techniques of marketing, commercial transactions, digital strategy, etc.
2 – Choosing the right e-commerce solution
To succeed in your e-commerce site, you must have the right tools. Many automated e-commerce solutions exist on the market such as Magneto, PrestaShop, Woo Commerce, Shopify, or Oxatis. They each have their specificities and their positioning on the market.
If you have high requirements, it is recommended to opt for a complete e-commerce platform in Software as a Service (SaaS) mode that supports all aspects of the creation and development of a merchant site.
Other points that can push you to choose a global solution: a real e-commerce platform deals with the graphic composition of your site to its hosting, through its natural referencing. It is a solution that offers real benefits in terms of e-commerce marketing and allows you to develop your website efficiently. If want to see world best e-commerce with 25k quality products you must have to visit here.
3 – Establish an effective digital marketing strategy
To convert your visitors into customers and boost your sales, you need to set up a good digital marketing strategy. This requires using all the digital communication techniques that can enable you to generate traffic and retain your customers. Natural referencing, display ads, remarketing, commercial links, video marketing, press relations … are all practices that have become essential in all action plans and all modern communication strategies.
Blogging is also a good way to attract visitors and improve your brand image: resonate-seen on the effectiveness of content marketing! Each online store should have a blog to promote its products and provide relevant content to consumers (videos, comparisons, tests …).
4 – Improve SEO to drain traffic
The number one rule of digital communication, to improve the traffic of an e-commerce site, is to optimize its natural referencing. This includes SEO site optimization, content marketing (French content marketing), and other SEO techniques. You should not just publish product listings that could be seen on any other online sales site. Post regular quality content on your site (in a blog section for example). This will help your SEO in the search engines and improve the customer experience, traffic and growth of your e-shop.
Some e-commerce solutions like Oxatis have the advantage of offering a site architecture optimized for SEO. They include areas designed to appear in the first page of the search engines. The Title, Meta Description, and Title (Title H or Title n) tags are for example included by default. The SaaS solution also offers its e-commerce customers a mobile version of their site, easy to configure and customize, and incorporating the content of the site already optimized for SEO.
5 – Take advantage of social networks
The Optimization Social Media, and SEO social l (in English Social Media Optimization: SMO) is another way to build traffic to your ecommerce site being present and active on social networks. Facebook, Google+, Integra, Twitter, or Pinter stare all web communication tools that can help you improve the visibility of your online store and your brand image. Social networks are also an effective way to retain customers. Loyalty, in digital marketing, comes from interaction. The dialogue you have with your customers will encourage them to follow your brand, repeat their purchases and they will participate in your reputation. With a well-researched marketing, you will make your most loyal ambassadors.
6 – Working with influencers
The influence marketing is booming at the moment in the E-business! This marketing and digital communication technique is to leverage the power of advocacy of influencers, i.e. You Tubers, bloggers and other social network users followed by a large community. Some of these influencers have an audience to piss off a number of official media. Joining them to talk about your products is one of the marketing actions that will help you improve your brand, your brand awareness and boost your action plan.
7 – Use advertising to generate traffic
You can increase the direct traffic of your online store via well placed ads, being careful to choose the formats and types of banners. The SEA (Search Engine Advertising) makes it possible to have a high visibility instantly, a paid search which will also allow you to increase your acquisition of traffic.
Google Ad Words is also a great e-commerce marketing tool. It allows you to control your acquisition cost by bidding on a keyword to appear in front of others. Let us underline that Oxalis is the only e-commerce solution in Europe that has been labeled Google Premier Partner for its expertise in supporting e-merchants to generate qualified traffic on their site and develop their turnover through effective Google Ad Words campaigns.
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8 – Know your customers
The basics of Web marketing teach that to retain your customers, you must get to know them by collecting as much information as possible about them: names, dates of birth, addresses, email, function, hobbies, etc. This information will help you build a good insight consumer to adapt your offer, your emailing campaigns, your commercial speech…
The consumer insight means of qualitative studies and trends conducted on the motivations, experiences and expectations of consumers for a product. Various ways can help you collect data to write a good insight and have better customer knowledge: emailing, newsletter, games and competitions, event organization, polls, etc.
To help you achieve your consumer insight, Oxalis offers a tool called RFM that allows you to take into account three key factors in the use of your CRM data (Customer Relationship Management) your CRM tool:
The Regency which corresponds to the date of the last purchase or the time elapsed since it;
Frequency which is the calculation of the number of purchases over a period;
The Amount which corresponds to the total value of the purchases made during a given time.
Analyzing this data allows you to segment your customer base to customize your offers based on their loyalty. You can also develop and propose appropriate promotions to increase your customers’ satisfaction and consequently your turnover. This is important and useful information to drive any multi-channel relationship marketing campaign.
9 – Do viral marketing (buzz marketing)
Any tactics related directly or indirectly to the marketing buzz can also allow you to bring qualified surfers to your site. There are several digital communication techniques for doing viral marketing.
Viral video publishing.
Provision of a white paper to download.
Organization of a quiz.
Simple deposit of a comment on another site.
Etc. Marketers will not lose sight of the return on investment, even though some viral campaigns can be expensive to implement.
10 – Being present on auction sites, price comparators: marketplaces
Many e-merchants start the adventure of e-commerce with a simple eBay store … But who says that eBay is no longer useful once your e-commerce site posted? The auction sites , or marketplaces like Price Minister, distribution channels are full. Ditto for price comparators which are also essential levers to generate traffic on a commercial site. You can take advantage of the high volume of traffic that these sites experience to increase your chances of making your products visible and accessible to your prospects.
The key to a successful online store is a smart marketing strategy tailored to your customers. There are various e-commerce solutions today to help you know your customers and to effectively target your communications. Tools like Oxatis will allow you to generate qualified traffic and develop your turnover thanks to a functional wealth.