Social Media is a very useful tool in today’s internet savvy world. There is nothing you cannot achieve with the help of this tremendous part of internet; Social Media. A considerable amount of brands have made use of social media in order to enhance their brand value and in order to win the trust of their customers. Starbucks is a brand known to everyone and there are loads of brand loyal caffeine addicts who have sticked to Starbucks as a reliable coffee house.
Starbucks as an inspiration
There is one great thing about brands is that they have huge to offer as an inspiration. Be it the top most brand for vehicles or the coffee house we all depend upon, there is always one or the other thing which can prove to be very inspirational for the startups. One very inspiring strategy from Starbucks is that of their Social Media Strategy. Here are few Social media marketing tactics that are undoubtedly very great to learn from.
1.Make Use Of Your Social Media Channels
Social Media handles for most of the organizations are merely social media channels and very few people actually make good use of them. Starbucks However, has always aced the usage of its social media platforms. They are multilingual on their social media channels including facebook which means they are better able to communicate with their customers. Pinterest, facebook, twitter, instagram, Linkedin, you name it and you will find Starbucks there. Everything starting from the content till the strategies, you can learn a lot from them.
2.They Use Social Media As A Customer Tool
The important thing that most of the brands fail to do is to create a social media such that it becomes a customer tool which is its ideal approach. The more the customers are able to engage with you through these channels the better it gets for your brand as by doing so you kind of restore a trust in your customers.
3.Learn from their campaigns
There are some darn good examples of perfection and presence of mind in campaigns used by Starbucks. Some campaigns like “meet me at Starbucks” and “pumpkin spice latte” have been proved to be very successful. These campaigns from the brand are much creative and engaging which is the reason why people are drawn towards it.
4.Network with the influencers
Another very great thing about brands is that they work with the influencers in order to drive better revenue. As the budget for their social media strategy is huge they can surely afford to work with top influencers. Working with an influencer can help you a lot in reaching to a better brand level.
These are the few essential ways in which you can use starbucks or any other top brand for getting inspired. These few of the social media strategies have proved to be very beneficial for the brand and they can surely help out any entrepreneur for the same.