Facebook has taken some great steps to avoid spam permanently. It is now targeting promotional post which contains a link back to low-quality ads which retract audiences back to the websites which contain copied content.
Facebook even added this announcement as a part of a pre-existing announcement.
Here is an excerpt of the statement which Facebook issued to its audience,
“Starting today, we’re rolling out an update so people see fewer posts that link out to low-quality sites that predominantly copy and republish content from other sites without providing unique value. We are adjusting our Publisher Guidelines accordingly.”
On further inquiry conducted by TechCrunch, they issued a statement:
“Today it exclusively told TechCrunch that it will show links less prominently in the News Feed if they have a combination of this new signal about content authenticity along with either clickbait headlines or landing pages overflowing with low-quality ads.”
Basically, Facebook is banning links which are redirecting traffic to websites known as the scraper sites or just scrapers.
Why are they call scrapers?
They are called scrapers because these websites are bots which help in scraping (copying) content from other relevant website platforms from around the web and then publish it on their own website.
The bots are capable of creating a heavy traffic on a website and that ultimately results in pushing behind Google’s own bot to adequately crawl the website so it can index it. It is one of the many reasons why most website platforms show 404 Page Not Found response code when you click on a link.
It happens because Google must have tried to crawl your website; but due to the number of scraper bots crawling the website, Google must have been unable to crawl the original content and hence, fail to show web pages. Research from various web design Toronto Company, social media firms, and technology news firms indicate that scraper websites can magnanimously cripple down the website performance and ultimately end up in dissolving the standard of the website to a great extent.
By curtailing down the access of such scraper websites to put a link on their platform, Facebook aims to minimize the rogue impact of these websites permanently from its servers. Since a large number of audience exists on Facebook; hence, Facebook is trying to minimize the amount of scraper traffic once and for all.
Why Mitigating Scraper Websites Is a Great Option?
If you are slowing down scraper traffics from reaching your website or platform, you are eventually minimizing the load time on your web server so it can operate on a normal load. If your website observes a heavy load, it can eventually result in preventing Google from indexing the website. Also, there is a high chance that excessive load fractures your server performance and your website suffer downtime.
It may come to you as a no surprise that Google is very strict about preventing scraper sites from ranking website links that have copied content on them. Sometimes, SEO specialists are capable to use a wide range of actual search phrases which ultimately results in making the website successfully rank. However, Google is good with preventions and hence, Google does identify which of the information is cloaked and which is the original content. The bots in Google are good at storing information from a website which they have previously crawled and are capable to identify redundant content when it comes to ranking.
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It is a normal understanding that Google Search Engine is tuned to deliver you results which directly relate to your query. There are two factors which involve how Google algorithm works in searching the user query; it studies the user-intent and then analyzes how the query is well expressed on web pages. Google then ranks websites based on these search queries accordingly.