Gone are the days when having a website was considered a liberty. Today, the situation is 360 degree opposite. Having a website is a pre requisite for your business survival. With every business striving for getting a perfect website, the demand for professional websites has grown exponentially in last few years. This offers lucrative opportunities for website design companies to capitalize on.
Many new players are entering the market daily. The competition is getting fierce but that was not the case few years ago when I started. I learned 5 things the hard way that I want to share it with you so you don’t have to face the same challenges I did when starting my own website design company.
Web Design as a Commodity
With so many do it yourself options available to clients and easy entry for new players, clients is usually spoilt for choice. This is both a good thing and a bad thing. Having so many choices offers them more liberty but also confuses them regarding which website design company they should choose. The quicker you realize it, the better it is for your web design business to get out of commoditization trap.
Choose Projects Wisely
Instead of taking up every design project that comes your way, you should be more selective in your approach, even if you have to lose some money for it. Most new web design business makes this mistake and ends up paying a heavy price for it. Annoying clients will waste more time and resources than they pay you. Hopping on to every project that comes your way will do more harm than good. Don’t let your clients dictate terms and don’t compromise on your business philosophy.
Join a Community
Globalization is everywhere and web design is no different. You cannot survive in the industry without forming partnerships, alliances or being a part of the community. This will help you to grow your business network, which would later help you to rope in new clients. You never know your next client might be coming from a friend you met at a conference, seminar or community event. You will be surprised to see how warmly they will welcome you and invite you to such events. Find a group or community in your niche and start networking. Isolated web design agencies are the ones that perish quickly.
Creativity and Innovation Matters Most
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” – Mary Lou Cook
With so many web design companies in Auckland offering small business website design solutions, you need to stand out from the crowd to steal the limelight. The best way to do that is through innovation and creativity. Steve Jobs sums it up brilliantly when he said, “Innovation is the difference between a leader and a follower”. If you want to be successful at creating websites, you will have to think out of the box and keep coming up with unique ideas. Add a touch of your creativity to give it a unique look that separates your designs from others.
Analyze Results and Improve
Even when things are moving smoothly, there is always some room for improvement. To identify the minor hiccups, you need to analyze results critically and reflect back on them. This will help you to further improve on your design and become a better web design company. Did your projects add value to your company, clients and community as a whole? If the answer is yes, then you are on the right track but if that is not the case, then you need to get things in order. Always think about how you can do it in a much better way and sooner you will be creating websites that your clients will love and their users will like.
Which web design lesson did you learn the hard way? Share your experience in the comments section below.